There are literally thousands of direct selling opportunities available for anyone who is looking for a home based based opportunity. Direct sales ventures can be a wonderful part time income-generating opportunity, but you should always take the time to learn more about the opportunity before you invest any time or money. One popular direct sales company is Lia Sophia, a company that has been under the leadership of the Kiam family since 1986.
Victor Kiam was a highly successful entrepreneur who worked in differing capacities with companies such as Playtex, Benrus and most famously, Remington Products. This legacy of leadership by the Kiam family provides a measure of peace of mind, because often, it is difficult to find solid information about the people who own and operate direct sales companies.
Lia Sophia primarily sells moderately priced gold and silver fashion jewelry. They offer styles and pieces to suit every age and taste, including classic pearls, chunky, artistic necklaces and bracelets and cubic zirconia rings.
In order to become an advisor, you must first purchase a sales kit for less than 0. This kit is filled with product samples that you will use as your traveling "store" when you present Lia Sophia jewelry to potential customers. The starter kit is stocked to meet the needs for your first few shows.
This company utilizes the home party method as one of the key ways to make sales. As a distributor, you would ask friends and relatives if they would pull several of their friends together in order for you to present a Lia Sophia jewelry show at their home. in exchange for providing a sales venue and pulling together customers, the hostess would generally receive special discounts and free products. The advisor receives a percentage of the sales made at each event and is responsible for filling out paperwork, such as sales receipts and order forms.
One feature about Lia Sophia jewelry that may be appealing to would-be customers is the fact that the company offers a lifetime replacement for all of their jewelry. In a day and age where consumers want to get the best possible value, guarantees like this can help them make a purchasing decision.
An opportunity to make more income exists if an advisor can bring in new advisors and help train them as a part of their sales team.
Lia Sophia, like most direct sales opportunities can work for you, but only if you make it work.
Overall, what really makes a home based business succeed or fail is a combination of two things:
1) The product: Is there truly a demand for it? Is it priced well enough to entice customers to buy? Will the product bring you repeat customers?
2) The seller. Do you enjoy making sales? Do you have enough passion for the product you sell to stick with it? Do you actually like and use the product? Do you have a good customer service ethic? Are you willing to build a business steadily over time, and not lose steam after a big start?
If you can answer "yes" to these questions, then it's likely Lia Sophia may be a good business venture to further explore.
